assignment 1

Design research on building screens and high-tech facades, intended to give the envelope a distinctive brandimage.

Try to familiarize yourself with the terminologies. As a first step, choose an international recognized building, whose façade works as a brand example & material product example which illustrates best these terms.

Assignment 1.

Required for jan 9:

You are required to give a project report of a building of your choice, which refers to the term building screen as brandimage. Give a short description of its designintent and material use.

Give further the particulars of the exterior facade design and exemplify it with drawings & images in several printed Letter formats (include scaled drawings>elevation, section, details).

Façade Examples SCREEN/ Ornament:

1. Eyebeam Institute – Media Galaxy NYC; Mvrdv (alt. Diller&Scofidio)

2. Beinecke Rare Book Library; Bunshaft

3. Christian Dior Omotesando Store; Sanaa

4. 100 11^th Street NYC; Nouvel

5. John Lewis Department Store; Foa

6. The Atrium at the Federation Square; Lab

7. 127 Madison NYC; Shop

8. Louis Vuitton Roppongi Hills Store; Aoki

9. Louis Vuitton Nagoya Store; Aoki

10. 40 Bond Street NYC; H de M

11. Christian Dior Ginza Store, Inui

12. The Art Wall, Dale Jones Evans

13. 166 Perry Street; Asymptote

14. Boehringer Ingelheim; Sauerbruch Hutton

15. LVMH Osaka; Kengo Kuma

16. Christ Pavillion; Gerkan Marg und Partners

17. 366 W 15^th, Shop

optional

18. (Maison de Verre; Chareau)

19. Sendai Mediatheque, Ito

20. Torre Agbar Headquarters; Nouvel

21. NY Times; Renzo Piano

Research

The studio will continue exploring “luxury residential space” and infuse the concept of deep surface with new ideas related to sculpture to understand the effect on sectional vertical density.
Students will in this regard investigate materials concerning building envelopes, art and sculpture concerning spatial ideas and innovative living-forms based on creative use adjacencies.
The entire design process will be structured in three incremental phases as provocations to isolate the individual design ideas and after spring break synthesize the outcome and finalize the project.
The studio and its 3 design research assignments until spring break are as follows:

Skin> understanding building envelopes & materials and applying the logic behind the effect of them > ornament and screens
Formwork> understanding specific modeling tactics and applying the concept of space with differential orientations; understanding of early shape implications for MEP & structure;
Interior >understanding the interrelationship created between shape, envelope and interior space and applying and modifying the effect on natural daylight and natural ventilation;

NY_Art_Living

NY_ART_living is the name of a Design Studio that will explore the potentials of the digital craft for the generation of dynamic organizational structures on the urban and architectural scale. The new parametric relationship between man, natural and virtual environments is the basis of research for the conception of space.

Private space, working space and public space will merge into innovative hybrids and investigate the definition of mixed programs for vertical structures. Implemented into a contemporary large and dense urban setting in NYC, the project’s effects of luxury program mix, design_art culture and customized fabrication, play on Chelsea’s recent development concept of upscale residential designer brandhomes and art galleries. An elitist group of buyers is looking for the unique product to satisfy their quest for luxury and differentiation.